What did the ancient greeks have to say about creativity?

Hi, my name is Stuart Allsop, and this is my podcast, Crazy Wisdom, where I interview creative people about how they work with and manage the stress that is inherent in creative work. What I've realized over the past 10 years of my research is that anybody who is creating something of value that is significantly different from what has come before considered crazy. Most of us have a fear, an ingrained fear of going crazy. So what I'm saying is grab onto that fear, realize that it's there, and just go with it. Because the problems we're going to be facing over the next 20 years require crazy people in order to solve them. So my guest here is Francis Pedraza, and he's the CEO of Invisible Technologies, a company that's helping companies to automate repetitive work so that they can focus more on creative work. Can you tell people a little bit more about how that works?

Sure. So we give you a bot. You can name your bot whatever you want. Superman, Wonder Woman. And behind the scenes, we have workers all around the world who you start paying at $15 an hour, and they can log into your accounts and do the work that you would otherwise delegate to an assistant.

That's great. And what is the difference between creative work and repetitive work?

Yeah, so repetitive work is instruction based. We build processes, and once you train an agent to do a process, they can do it over and over again, have the exact same results. Creative work is the stuff that you can't delegate to your bot, like designing a product or coming up with your strategy for this quarter for your company, or solving a tricky business problem or resolving a dispute between two of your team members. These are creative, strategic. Tasks. And one of the things that makes them hard to delegate is that they're fuzzy by nature. So. So the more advanced thinking gets the fuzzier it becomes. And that's like an interesting, an interesting difference. So easy to delegate stuff is highly concrete, very easy to break down, very easy to turn into instructions. There's clear logic, there's. You can, you know, our processes have a process architecture with clear Legos, like loops and conditionals. So it's a decision tree. And creative work, you can't do any of that. You're literally, you're figuring it out as you go along. And it's very hard to actually explain what's going on in your mental process or certainly turn it into something that like many other people could follow with the same results.