Marc Bitanga - What is marketing and how does it work?

But when you break it down into tactics, actually what it is, right, you're trying to drive people's behaviors in a way by changing how they feel about a particular product, service, or a problem, or whether they even think they have a problem. Right. It's really around that and more intrinsically, it's trying to get people to take action.

Hi, my name is Stuart Allsop and this is my podcast, Crazy Wisdom, where I interview creative people about how they work with and manage the stress that is inherent in creative work. What I've realized over the past 10 years of my research is that anybody who is creating something of value that is significantly different from what has come before is considered crazy. Most of us have a fear, an ingrained fear of going crazy. So what I'm saying is grab onto that fear, realize that it's there and just go with it. Because the problems we're going to be facing over the next 20 years require crazy people in order to solve them. Welcome to the Crazy Wisdom podcast. My guest here is Mark Batanga. He is. I'll let him introduce himself.

Hi everybody. Thanks so much, Stuart, for inviting me on the podcast. My name is Mark and basically I have been a marketer for the last 20 years and I've worked for basically different sizes companies, from startups to scale ups all the way to large corporations. And I've been both a side hustler as well as a corporate employee and now a lead Agencio, a digital marketing agency that helps companies grow.